The Bite On Fury Softbait has been appearing more and more often among predator anglers. Its slender body, pronounced fins and lively V-tail make it interesting for targeting zander, pike and large perch. As with any lure, however, the name or the hype alone does not catch fish. Size, rig, colour and presentation decide whether the Fury looks convincing in the water.
This guide explains what makes the Bite On Fury different, which size to choose, how to rig it and when a subtly moving soft bait can outperform a shad with a powerful paddle tail.
What is the Bite On Fury Softbait?
The Bite On Fury is an elongated soft bait with a realistic baitfish profile, detailed fins and a split tail. Rather than producing the constant thump of a broad paddle tail, the V-tail responds to small rod movements, current, the drop and subtle changes of speed.
This suits controlled presentations where the lure must remain close to an individual predator or in a chosen layer of water. Typical uses include pelagic fishing, vertical fishing, slow retrieves and accurate casts along drop-offs, bridge pillars or feeding fish.
| Feature | What you notice | When it helps |
|---|---|---|
| Slender profile | Low resistance and natural baitfish shape | Clear water, passive fish and precise presentations |
| V-tail | Subtle vibration instead of a broad kick | Pelagic, vertical and slow fishing |
| Soft material | Fins and tail react to tiny movements | When predators inspect the lure for longer |
| Three sizes | The same profile covers different predators | From perch and zander to targeted pike fishing |
| Many colours | Natural, dark and high-visibility patterns | Matching light, water colour and prey |
Why is the Bite On Fury so popular?
The Fury fits the growth of techniques that present a soft bait very precisely. Modern sonar helps anglers target individual fish, but even without electronics there is growing interest in subtle lures that do not constantly produce strong pressure waves.
An actively hunting predator may readily attack a noisy paddle-tail shad. A fish sitting under a shoal of bait or one that has seen many lures can react better to restraint. The Fury offers a recognisable silhouette with movement that mainly appears when the angler, current or boat adds it.
That does not make it automatically better. In very murky water or when covering water quickly, a paddle tail can be easier to detect. In clear water, under heavy fishing pressure or during a precise presentation, the subtler Fury can be the better signal.
Choosing a 12, 16 or 20 cm Bite On Fury
A larger lure does not automatically catch a larger fish. Consider the available prey, target depth, tackle and activity level. Each Fury size has a clear role.
| Size | Target fishing | Suitable rig | Pack |
|---|---|---|---|
| 12 cm | Perch, zander, asp and general predator fishing | Light jig head, dropshot, vertical or subtle casting | 4 pieces |
| 16 cm | Zander and pike; larger baitfish profile | Jig head, pelagic rig, shallow rig or stinger | 2 pieces |
| 20 cm | Targeted pike and large pelagic predators | Shallow rig, screw rig or suitable stinger system | 1 piece |
When should you choose 12 cm?
The 12 cm Fury is the most versatile. It matches smaller prey and works with relatively light tackle. Use it for bank fishing for zander, large perch, asp or predators focused on small baitfish. Its compact size also suits a light jig head close to bottom.
When should you choose 16 cm?
Sixteen centimetres is the middle ground: a clear profile that remains manageable for zander and medium pike. It is useful for pelagic presentations, slow fishing over vegetation and accurate casts to drop-offs or cover.
When should you choose 20 cm?
The 20 cm Fury represents a substantial meal. Choose it when pike feed on large prey or when you want a strong silhouette over deep water. Match the rod, line, rig and hooks to the complete casting weight. A correctly positioned stinger often helps convert short takes.
The best rigs for the Bite On Fury
1. Jig head
A jig head is simple and direct. Choose a hook gap that clears the back without using such a long shank that it stiffens the rear body. Hop the Fury along bottom or lift it calmly through the water column. The 12 cm version is particularly logical for perch and zander. Use only enough weight to maintain control.
2. Pelagic or vertical rig
Present the Fury above or just in front of the predator and avoid dropping it directly onto the fish. Bring it quietly to depth and keep rod movement minimal. Without live sonar, apply the same approach above a drop-off, beside a quay wall or below baitfish.
3. Shallow rig for pike
A shallow rig lets you fish the 16 or 20 cm Fury above weed, shallow flats and gentle slopes. Adjust added weight to the required depth. Check the screw, split rings and trebles before every cast.
4. Stinger rig
Strikes on larger soft baits do not always come near the head. A stinger adds a hook farther back. Use no more or larger trebles than necessary: the bait needs freedom and the fish must be unhooked safely.
5. Dropshot or finesse rig
The 12 cm Fury can be held above bottom on a dropshot. This is useful when zander or large perch stay in one area. Do not shake continuously. Let current and line tension move the tail while the bait is almost stationary.
How do you fish a V-tail soft bait?
A common mistake is treating a subtle V-tail like an aggressive paddle tail. Alternate three basic retrieves:
- Slow and steady: retrieve at a constant speed through a selected depth.
- Accelerate and stop: make two or three quicker turns, then let the bait hover or fall.
- Minimal movement: hold the lure in a likely area and let rod tip, current and boat movement add tiny vibrations.
Watch the line during pauses. A take may feel like a tap, sudden slack, extra weight or sideways movement. Recover slack and apply controlled pressure.
Which Bite On Fury colour should you choose?
Available patterns include AYU, Minnow Fish, Arctic Pearl, Cold Ice, Motor Oil Red, Caramel Oil, Sunset, Elektrik, Pink Sea and Lime Perl. There is no best colour outside the conditions.
| Condition | Colour type | Examples |
|---|---|---|
| Clear water and sun | Natural, translucent or baitfish pattern | AYU, Minnow Fish, Cold Ice |
| Cloud or deep water | Strong silhouette or pearl | Arctic Pearl, Plum Rita, Green Lox |
| Murky water | Contrast, bright accents or UV | Sunset, Elektrik, Lime Perl |
| Heavy fishing pressure | Quiet natural shade | Caramel Oil, Motor Oil Red, AYU |
| Targeted pelagic fishing | A visible but credible colour | Arctic Pearl, Pink Sea or a contrasting pattern |
Use this as a starting point, not a fixed law. Light, depth and local prey constantly change. Read our guide to choosing lure colour in murky water.
Tackle for the Fury Softbait
| Size | Rod | Line | Leader |
|---|---|---|---|
| 12 cm | Medium-light to medium, matched to jig weight | Thin braid for contact | Fluorocarbon for perch/zander; bite-proof where pike occur |
| 16 cm | Medium to heavy depending on rig | Strong braid | Abrasion-resistant or pike-proof to suit target |
| 20 cm | Heavy predator rod with suitable casting range | Heavy braid and dependable connections | Fully pike-proof leader |
Always calculate the total weight of lure, lead, hooks and rig. A 20 cm bait with a stinger and added weight can be much heavier than the bare soft bait suggests.
When is the Fury less suitable?
- In extremely murky water a large paddle tail may produce a clearer signal.
- When searching a large area quickly, an aggressive shad often gives more feedback.
- The wrong hook size can stiffen the body or reduce hook-ups.
- Too much lead removes the natural drop.
- A stinger fitted too tightly or too far back restricts action.
Carry a stronger-kicking shad as an alternative and let the fish decide which signal works.
Common mistakes
- Rigging the soft bait crooked.
- Fishing too heavily and repeatedly dropping below the fish.
- Adding too much rod movement during a pelagic presentation.
- Only trying bright colours without considering clarity and prey.
- Using one size while local baitfish are clearly smaller or larger.
- Using a zander fluorocarbon leader where pike are a genuine possibility.
- Failing to inspect hooks, split rings and stingers after a fish.
Comparing the Fury with other soft baits
The Fury is best understood as a precise, subtle soft bait. A paddle tail generally displaces more water and is excellent for searching. A pin- or V-tail responds to smaller inputs and keeps a calmer silhouette. The better choice depends on the fish.
For related techniques, read our guides to mid-strolling, bank fishing for zander and perch fishing with soft baits.
Frequently asked questions
Which Fury size is most versatile?
The 12 cm version covers perch, zander, asp and smaller baitfish patterns. Choose 16 or 20 cm for a larger pike profile.
Can you fish it from the bank?
Yes. Use a jig head for bottom contact, retrieve through the water column or cast along walls, drop-offs and bridge pillars.
Is the Fury only for pelagic fishing?
No. It also suits jig heads, shallow rigs, stingers, vertical fishing and other controlled soft-bait techniques.
How should you store it?
Keep soft baits in their original packaging and away from direct sunlight. Do not mix unknown soft-plastic materials in one box because they may react or transfer colour.
Conclusion: hype with a clear purpose
The Bite On Fury combines a slender baitfish profile, moving fins, subtle V-tail and three practical sizes. It is not a miracle lure, but it is versatile when you want precise control. Choose 12 cm for broad perch and zander use, 16 cm as the middle size and 20 cm for a larger pike profile. Rig it straight, use no more weight than necessary and let small movements activate the tail.
View every size and colour of the Bite On Fury Softbait or browse our predator fishing lures.